1. Keep It Clean and Bold
Your postcard needs to grab attention immediately. Avoid overcrowding with text or images. Use a strong headline, clear visuals, and a simple value proposition that tells readers exactly what’s in it for them.
2. Use a Limited-Time Offer
People are more likely to take action if they know time is running out. Add urgency with phrases like “Offer ends soon”, “Only 10 spots left”, or a deadline that drives quick responses.
3. Target the Right ZIP Codes
Not all neighborhoods are created equal. That’s why we focus on high-income ZIP codes where purchasing power is higher, and customers are more willing to spend on premium products or services.
4. Add a Clear Call to Action (CTA)
Every postcard should include a strong CTA — whether it’s “Call now,” “Visit our website,” or “Scan the QR code to claim your offer.” Make it easy and compelling for the reader to take the next step.
5. Track and Optimize Your Results
Use promo codes, custom phone numbers, or unique URLs to measure the success of each campaign. Tracking helps you see what works — and do more of it in future mailings.
Work With the Pros
When you work with Zip Reach Marketing, we help you apply all these strategies and more to create a high-converting, professional campaign. Let’s get your next postcard campaign in the mail — and working for you.
